RetireUp Adds American Equity Fixed Index Annuities to the Retirement Income Story

RetireUp announced that information on fixed-indexed annuities (FIAs) from American Equity Investment Life Insurance Company®, including Choice Series and Foundation Gold, will now be directly within client Retirement Income Models.

RetireUp is an easy-to use, cloud-based modeling system that allows financial professionals to present a more complete visual presentation of their clients' retirement income strategies using various financial products. Since its launch in 2014, RetireUp has garnered praise by enabling financial professionals to outline key choices and income strategies for their clients’ retirement income planning needs.

"We believe that there is a significant need for clients to understand the merit of lifetime income benefit riders as part of a healthy retirement income planning process," said Kirby Wood, Chief Marketing Officer of American Equity. "Whether it’s how long a client needs income, or how much income they need, RetireUp and American Equity allow financial professionals to approach retirement planning with a purpose in mind."

Shifts Focus to Retirement Income
RetireUp transforms client conversations into the centerpiece of the Retirement Income Story© - with compelling discussions around the full picture of defined income (Social Security, variable annuities, fixed-indexed annuities, pensions) and other assets.

"RetireUp was built to create an interactive experience, while maintaining simplicity, with the end goal of increasing production," said RetireUp CEO Dan Santner. "Financial professionals are now able to showcase their value, enabling them to model American Equity FIAs and riders in the full context of the retirement conversation and display them in an easily-understood way."

Modeling retirement income with the RetireUp tool shows the many risks found in retirement – market sequence risk, inflation, healthcare expenses, premature death – and easily demonstrates the potential risks associated with the clients' own portfolios.

In a market that is seeing increased competition from robo-advisors, this integrated solution offers financial professionals a way to provide value by providing clients with essential consultation and guidance.

About RetireUp
RetireUp's web based tool sets itself apart with a focus on the distribution phase of retirement, the ability to model annuity and insurance products, and an engaging interface. The tool provides a useful balance between basic retirement calculators and complicated retirement planning tools. RetireUp works with enterprises, registered representatives, independent financial advisors, insurance agents and RIAs. For more information go to

About American Equity
American Equity Investment Life Insurance Company® is a full-service underwriter of fixed annuity and life insurance products with a primary emphasis on the sale of index and fixed rate annuities. Headquartered in West Des Moines, Iowa, American Equity Investment Life Insurance Company® is committed to providing products with integrity as well as superior service to the agents they partner with and their policyholders. For more information, please visit

Topics: Announcements Indexed Annuity